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Stutterheim Raincoats is the name of a Swedish Company, which is specialized in making raincoats. ==History== Stutterheim Raincoats was founded in Stockholm in 2010. The idea behind Stutterheim Raincoats sparked by a combination of events. Founder Alexander Stutterheim was early for a meeting while working as a copywriter at Saab. It was raining and he sat down for a coffee, looking at people outside. "Nobody even came close to being well-dressed, not one single person." Wearing ugly, functional raincoats, cheap umbrellas or even newspapers over their head. Suddenly he realized, "There is actually nothing nice to wear in bad weather”. A few weeks later Alexander’s grandfather passed away, and while cleaning out his house on the island of Arholma in the Stockholm archipelago, he stumbled upon his grandfather’s old raincoat. This was an old classic fishermen’s raincoat, a plain and heavy garment in a sturdy oilcloth material. But it looked cool on, albeit too “tent-like”, and the idea of creating a raincoat for today based on the style of his grandfather’s coat was born. Alexander had no experience in fashion, but decided to have a go at creating a coat. "It started out as a kind of anti-depression winter project. You need something like that here because the winters are so long and so dark." Starting on his kitchen floor, the pattern for the first coat was created. The prototype was brought to Borås, Sweden’s old textile town, to the last standing textile factory in Sweden. With their skills, craftsmanship and great attention to materials and detail Alexander realized that the raincoats should be handmade right there. Handmade coats in the highest quality, with all seams taped and sealed was the result. With each coat numbered and signed by the seamstress making it. The first 200 coats were Arholma Black, all sold from Alexander’s apartment. The coats were an immediate success, offering something a lot of people had apparently been missing: stylish yet functional rainwear. There was a niche in the market ready to be filled by Stutterheim. The business quickly grew too big to be managed from Alexander’s apartment, so in 2011 REGN, Stutterheim’s own store, in combination with an office, opened on Åsögatan in the Södermalm neighborhood of Stockholm. From here both sales and all other functions were handled.〔https://stutterheim.com/se/our-story/〕 Early on in the process Alexander met with his acquaintance Johan Loman and told him about the project. They hit it off while discussing the idea, and from then on Alexander used Johan as a sounding board to discuss ideas revolving the company. After two years of working nights and weekends with Stutterheim, Johan came on board full time in 2012. By telling a true story, together they created a brand that is very true to its Swedish heritage, but at the same time very different from other Swedish and Scandinavian brands on the market. Stutterheim has collaborated with partners such as Barney’s New York and Jay Z, Dover Street Market, Volvo and Whistles,〔https://stutterheim.com/se/shop/limited-editions〕 with several interdisciplinary collaborations in the pipeline for the future. Stutterheim also enjoys a steady fan base of artists such as Kanye West, Jay Z and Paloma Faith. Stutterheim Raincoats was early on recognized by high profile retailers, and is now sold at Barneys NY, Dover Street Market and Le Bon Marché to name a few.〔http://www.barneys.com/search?q=stutterheim+raincoats&fromInstantSearch=true〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Stutterheim Raincoats」の詳細全文を読む スポンサード リンク
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